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Success Stories
 

Department for Non Formal Education

Caritas Switzerland/Luxembourg – SwissGroup

 

Caritas Switzerland/Luxembourg, in Somaliland also known as SwissGroup, has focused it’s recent interventions among others on the empowerment of women and girls, with the ultimate objective to equally distribute resources, rights and representation among women and men. In 2006, two projects, namely “Skills and Knowledge Training” and “Literacy and Numeracy” contributed towards this objective.

The following three stories exemplify some of the successes which were achieved in the area of women development and women empowerment between 2002 and 2006.

 

 

 

inda’s life stands for the life of many young women in Somaliland: Born in a rural village in 1978, she had to take refuge in Ethiopia in the late eighties, when the war between South Somalia and Somaliland ravaged the country for several years. Too young to benefit from education before the flight, life in the refugee camp didn’t offer much space for learning, neither. With no way to go, Hinda and her family stayed in the camp until 2000, when they eventually decided to join other persons who were returning to Hargeisa. In Hargeisa, she, her mother and her five siblings were given a small plot where they could build a shelter. It was in 2002 when Hinda decided to join one of the local NGOs for a literacy and numeracy course supported by Caritas. Last year she took advantage of a skills training project implemented by Caritas. From the various skills offered to her, Hinda chose to become a tailor. Achieving this goal took her six months of institute based learning and two months of attachment to one of the open market tailors. Instead of remaining an employee, Hinda opted for self employment. Again with the support from Caritas, she got herself a tailoring machine, which is now inside her hut. Her main customers are the neighbours, whom she had told about this new machine. Her income is still meagre in relative terms; yet, for her family, having twenty extra dollars each week makes a huge difference. And Hinda has even bigger plans: She is currently taking an English course in the same NGO, so that she can communicate with people from outside Somaliland in the future. Work wise she is considering relocating her business to the open market area: “In the open market area I can reach more customers. At the same time I will keep my neighbours in that they can deliver their cloths for repair in the morning, and I will return them in the evening.”

Even though Hindas early life stands for the life of many young women in Somaliland, she has succeeded with her own will power and the support from a local and an international NGO to break the vicious circle of poverty. As she mentioned on our way out, “knowledge opens many doors, after having accessed basic education, one can go everywhere”.

 

Zeinab, Ayan, Khadra and Hibo, all between twenty and twenty five years old, share a similar fate. In the late eighties, they had to flee Hargeisa for reasons described above. It was only few years ago, after their return, that they got a chance to acquire basic literacy and numeric skills, which again enabled them to join a skills training course. They learned six months in a local vocational training centre, which receives support from Caritas. In order to gain relevant practical skills, they added two months of enterprise based training.

With the support from Caritas, they purchased four tailoring machines and started their own business. For all of them, managing a business was a new experience: “We weren’t business people before. In the first weeks, we hardly sold anything. But slowly we gained experience, and succeeded in marketing our products better”, says one of them. Today, not even half a year into the new activity, they are selling a variety of cloths for women and men, and offer repair services. In addition they train other young girls - in exchange for a minimal fee - on how to use a tailoring machine.

These diversified activities reward them with a modest income at the end of each week. If nobody needs the money, they save it for future reinvestment. But if any of them is in need, they give it to her.

Although the four are already successful, their ambitions point at higher goals: In the coming few months they intend to open a bigger shop, in a new area. Before doing so, they will conduct a market assessment: “This is one of the things that we learnt during our training: marketing of a product is important, but being in the right location, is at least the same important”.

 

 

The day we visited Hubqaad beauty saloon in central Hargeisa, two workers were just fixing new mirrors and panelling. It was one of the rehabilitations that Ikraan, proud owner, is regularly investing in her spacious beauty saloon, ensuring that it remains among the best saloons of Hargeisa.

However, what gives the impression of a very successful business venture today, with seven permanently employees, started as a simple idea five years ago.

The beginning of Ikraans life story is similar to that of many women in Somaliland: She was born in Hargeisa in the early seventies, and as a child succeeded to access primary schooling. However, when she reached grade six, her entire family was forced to take refuge in neighbouring Ethiopia. Other then many companions, she returned immediately after the war to Hargeisa. Initially she joined private schools to be taught English language skills; later on she sold fruits and vegetables on the local market to make a living for her and her family. It was in 2002 when Ikraan signed up for a vocational skills training, offered by SOYAAL training centre, with support from Caritas. During this training she acquired basic tailoring and small business management skills. To that she added six months of on job training and thereafter worked as an employee for nearly two years. It was in 2004 when she decided to open her own business. Thinking back, she agrees that “being an owner is better than working as an employee”. However, she also states that the two and a half years work experience have given her the necessary knowledge and maturity to successfully manage an own saloon. It still took her some time to reach up to the point where she is today: “I started with Henna, hair dressing, and Unsi making. I tried to make my customers feel welcome and comfortable, so that they would come back and call upon my services again. With the money that I saved from my early customers, I bought additional equipment such as bridal gowns.” Today, Ikraan’s monthly net profit varies between 500 and 1000$.

Owning and managing one of Hargeisas best beauty saloons is however not the last of Ikraan’s aims in life: Currently she is planning to go abroad for some time, to get additional exposure and be able to further improve both quality and range of her business in Hargeisa.

The advice that she wants to give to all current beauty arts students is to start small, be focused and with time, expand the business.

 

 

   
  

     

Somali Support Secretariat
www.somalisupportsecretariat.info  |  somali.support.secretariat@undp.org
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